MEDIAEXPERTS PRIVACY POLICY & COOKIES POLICY

Last Updated: December 1, 2023
Company: MediaExperts Digital Advertising Agency
Contact: support@mediaexperts.online
Website: mediaexperts.online


1. INTRODUCTION

MediaExperts (“we,” “us,” or “our”) is committed to protecting your privacy and being transparent about our data practices. This Privacy Policy explains how we collect, use, disclose, and protect your personal information in compliance with global privacy regulations and Google Ads policies.

As a YouTube and Google Ads partner, we adhere to Google’s Advertising Policies, Privacy Requirements, and the Google Ads Data Protection Terms. This policy applies to all services offered by MediaExperts, including YouTube advertising management, campaign optimization, analytics, and consulting services.


2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

  • Contact Information: Name, email address, phone number, company name, job title

  • Business Information: Company size, industry, advertising budget, marketing objectives

  • Service Information: Campaign goals, target audience details, creative assets

  • Communication Data: Emails, chat messages, meeting notes, feedback

  • Payment Information: Billing address, payment method details (processed securely via third-party processors)

2.2 Information Collected Automatically

  • Technical Data: IP address, browser type, device information, operating system

  • Usage Data: Pages visited, time spent, navigation patterns, feature usage

  • Location Data: Generalized location information (country, city) for service optimization

  • Cookies Data: As detailed in our Cookies Policy below

2.3 Information from Third Parties

  • Google Services: Campaign performance data, audience insights, conversion tracking (with proper consent)

  • Analytics Platforms: Performance metrics, engagement data, ROI calculations

  • Social Media Platforms: Campaign reach, engagement metrics (where applicable)

  • Client Systems: When integrated with client analytics or CRM systems (with explicit permission)


3. HOW WE USE YOUR INFORMATION

3.1 Service Delivery

  • To provide YouTube advertising services and campaign management

  • To optimize ad performance and targeting strategies

  • To generate performance reports and analytics

  • To communicate about campaign progress and results

  • To process payments and manage billing

3.2 Business Operations

  • To improve our services and develop new features

  • To conduct market research and analysis

  • To ensure compliance with advertising policies

  • To prevent fraud and protect our systems

  • To manage our business operations and client relationships

3.3 Legal Compliance

  • To comply with legal obligations and regulations

  • To respond to lawful requests from authorities

  • To enforce our terms and agreements

  • To protect our rights, property, and safety


4. COOKIES POLICY

4.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognize your device and remember certain information about your visit.

4.2 Types of Cookies We Use

Essential Cookies

  • Purpose: Necessary for website functionality and security

  • Examples: Session cookies, authentication cookies, security cookies

  • Duration: Session or short-term

  • Opt-out: Not available (required for service)

Performance Cookies

  • Purpose: Analyze website usage and improve performance

  • Examples: Google Analytics cookies, heatmap tracking

  • Duration: Up to 2 years

  • Opt-out: Available through cookie consent banner

Functional Cookies

  • Purpose: Remember preferences and enhance user experience

  • Examples: Language preferences, layout settings

  • Duration: Up to 1 year

  • Opt-out: Available through cookie consent banner

Advertising Cookies

  • Purpose: Deliver relevant advertising and measure effectiveness

  • Examples: Google Ads cookies, retargeting cookies

  • Duration: Up to 18 months

  • Opt-out: Available through cookie consent banner and ad preferences

4.3 Third-Party Cookies

We use cookies from the following third parties:

  • Google Analytics: Website traffic analysis

  • Google Ads: Advertising performance tracking

  • LinkedIn Insights: Professional audience insights

  • Hotjar: User behavior analysis

  • Intercom: Customer communication

4.4 Cookie Management

You can control cookies through:

  1. Browser Settings: Most browsers allow you to refuse or delete cookies

  2. Consent Banner: Our website displays a cookie consent banner

  3. Opt-out Tools: Google Analytics Opt-out Browser Add-on

  4. Ad Preferences: Google Ads Preferences Manager


5. DATA SHARING AND DISCLOSURE

5.1 Service Providers

We share data with trusted service providers who assist in:

  • Payment processing (Stripe, PayPal)

  • Email communication (Mailchimp, SendGrid)

  • Analytics services (Google Analytics, Hotjar)

  • Cloud storage (Google Cloud, AWS)

  • Customer support (Intercom, Zendesk)

5.2 Advertising Platforms

  • Google Services: Campaign data, performance metrics, audience insights

  • YouTube: Ad performance data, viewer engagement metrics

  • Third-party DSPs: Where relevant for cross-platform campaigns

5.3 Legal Requirements

We may disclose information when required by law, including:

  • Court orders or legal proceedings

  • Government investigations

  • Regulatory compliance requests

  • Protection against legal liability

5.4 Business Transfers

In the event of a merger, acquisition, or asset sale, your information may be transferred as a business asset.


6. DATA SECURITY

6.1 Security Measures

We implement industry-standard security measures including:

  • Encryption: SSL/TLS encryption for data transmission

  • Access Controls: Role-based access to sensitive data

  • Regular Audits: Security assessments and vulnerability testing

  • Employee Training: Privacy and security awareness training

  • Data Minimization: Collecting only necessary information

6.2 Data Retention

We retain personal information only as long as necessary:

  • Client Data: 7 years from contract termination (for legal compliance)

  • Prospect Data: 2 years from last contact

  • Analytics Data: 26 months (Google Analytics standard)

  • Cookies Data: As specified in section 4.2


7. GOOGLE ADS POLICY COMPLIANCE

7.1 Google Ads Data Protection Terms

We comply with Google Ads Data Protection Terms, including:

  • Data Processing: Only processing data as instructed by clients

  • Security Requirements: Meeting Google’s security standards

  • Subprocessing: Using only approved subprocessors

  • Data Subject Rights: Facilitating client responses to data subject requests

7.2 Restricted Data Handling

We do NOT collect or process:

  • Sensitive Personal Data: Race, ethnicity, political opinions, religious beliefs

  • Health Information: Medical conditions, genetic data, biometric data

  • Financial Information: Bank account numbers, credit card details (except for payment processing)

  • Children’s Data: Information from users under 13 years old

7.3 Google Signals Compliance

When using Google Signals for cross-device tracking, we ensure:

  • Proper disclosure in privacy policies

  • User consent collection where required

  • Compliance with local regulations

  • Respect for user opt-out preferences


8. INTERNATIONAL DATA TRANSFERS

8.1 Cross-Border Transfers

As a global advertising agency, we may transfer data internationally. We ensure:

  • Adequacy Decisions: Using countries with adequate protection

  • Standard Contractual Clauses: Implementing EU-approved clauses

  • Privacy Shield: Following Privacy Shield principles where applicable

  • Explicit Consent: Obtaining consent for specific transfers

8.2 Regional Compliance

  • GDPR (EU/UK): Compliance with Articles 28-30 for data processing

  • CCPA (California): Respecting consumer privacy rights

  • LGPD (Brazil): Adhering to Brazilian data protection laws

  • PIPEDA (Canada): Following Canadian privacy principles


9. YOUR RIGHTS AND CHOICES

9.1 Access and Control

You have the right to:

  • Access: Request copies of your personal data

  • Correction: Request correction of inaccurate data

  • Deletion: Request deletion of your personal data

  • Restriction: Request restriction of processing

  • Portability: Request data transfer to another provider

  • Objection: Object to certain types of processing

9.2 Marketing Communications

  • Opt-out: Unsubscribe from marketing emails using the link in each email

  • Preferences: Update communication preferences by contacting us

  • Do Not Track: We respect Do Not Track browser signals

9.3 Exercising Your Rights

To exercise your rights, contact us at: support@mediaexperts.online
We will respond within 30 days and may require identity verification.


10. CHILDREN’S PRIVACY

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it immediately.


11. THIRD-PARTY LINKS

Our website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their privacy policies before providing any information.


12. CHANGES TO THIS POLICY

We may update this policy periodically. When we do, we will:

  • Update the “Last Updated” date

  • Post the new policy on our website

  • Notify significant changes via email (for existing clients)

  • Provide a change history upon request


13. CONTACT INFORMATION

For privacy-related inquiries, please contact:

MediaExperts Data Protection Officer
Email: support@mediaexperts.online
Address: [Registered Business Address]
Response Time: Within 30 business days

For urgent matters regarding data breaches or security incidents, please mark your email as “URGENT – SECURITY INCIDENT.”


14. DISPUTE RESOLUTION

14.1 Complaints

If you have complaints about our data practices, you may:

  1. Contact us directly at support@mediaexperts.online

  2. Contact your local data protection authority

  3. Seek mediation through established dispute resolution bodies

14.2 Governing Law

This policy is governed by the laws of [Jurisdiction], without regard to conflict of law principles.


15. DEFINITIONS

  • Personal Data: Any information relating to an identifiable individual

  • Processing: Any operation performed on personal data

  • Controller: Entity determining purposes and means of processing

  • Processor: Entity processing data on behalf of controller

  • Consent: Freely given, specific, informed, unambiguous agreement

  • Cookies: Small text files stored on user devices


ACKNOWLEDGMENT

By using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and Cookies Policy.

For Google Ads Compliance Documentation:
Our Google Ads Data Processing Terms are available upon request at support@mediaexperts.online.

Cookie Consent Implementation:
We implement the IAB Europe Transparency & Consent Framework (TCF) v2.0 for cookie consent management.

Data Processing Records:
We maintain Records of Processing Activities (ROPAs) as required by Article 30 of the GDPR.